Last Thursday a lovely team of beautiful hostesses from LOLA worked at the Channel4 2013 showcase event. There was a presentation for 1000 people on the programmes C4 is scheduling for next year. Also a raft of digital initiatives was announced, including demographic and location targeting for 4oD ads.
There was a drinks reception and great food, and the Tanks at the venue were then turned into a club where guests partied until the early hours. LOLA hostessing team were welcoming guests as they came in, directing them to the Tanks and then oversaw the smooth running of the event, including mingling with the guests!
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