LOLA promotional staff for vInspired 'Do Something' campaign

August 2012 marks the year anniversary of the riots the public saw spread throughout the streets of London. Since then vInspired (‘an independent charity dedicated to helping young people volunteer in ways that matter to them’) has developed the ‘Do Something’ campaign which is aiming to reverse the negative perceptions of young people in the UK after the London Riots last year.

LOLA, once again, was right in on the action working alongside vInspired to promote the ‘Do Something’ campaign. LOLA’s beautiful promotional staff worked throughout central London getting the youth of today involved by capturing images of girls and guys holding up messages of their positive contributions they have made to society.

This campaign has had amazing involvement from youths of London and Celebs alike leading to the unveiling of the House of Reeves in Croydon which had every square inch covered in the pictures which LOLA’s promo staff helped collect in the months prior to the unveiling of the House of Reeves.

LOLA is very proud to have taken part in such a worthwhile cause. Our promo girls and guys have loved every moment of it.

If you want to know more about vInspired and their ‘Do Something’ campaign have a look at their website: http://vinspired.com/dosomething